The actual delivery of an Experience is always controlled by the downstream tool, where there could be additional logic necessary to deliver the Experience. Experience decisioning also uses the Experience's performance measured by click-through rate (CTR) to estimate engagement likelihood. The delivery time is based on when an audience member last interacted with your brand via the channel of the Experience, as well as their behavior when that interaction happened.
Lytics uses data science to determine the optimal delivery time of an Experience for individual audience members. You can turn it on to help prevent over-messaging and let you focus on creating great Experiences, rather than manually building delivery logic rules that are complicated to manage and execute. This step in the Experience editor allows you to toggle Delivery Optimization On or Off.
For the third party Experience providers built-in to the Lytics Canvas, you can use this option to automatically determine when to deliver messages to individual users on those channels. Experience Editor: Delivery Optimization Stepĭelivery Optimization takes the guesswork out of deciding who to send what message, and when.
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